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Marketing and Brand Intern

Position Overview

Create awareness and drive trial of all Back Bay Roasters products at strategic local events and retail store level; activate sampling events, influencer seeding, social media initiatives and product drops to create a personal connection with the consumer. We activate a variety of sampling opportunities ranging from in-store demos and yoga classes, to major events and festivals.

Basic Job Responsibilities:
  • Drive trial and educate consumers on our brand values and benefits
  • Nurture existing accounts to create overall Back Bay Roasters presence
  • Perform in-store demos (demo set up, breakdown, recapping, etc.)
  • Merchandise and ability to explore incremental opportunities within the store
  • Provide information, feedback and exemplary service to/from our retail partners
  • Attend various events, sampling opportunities throughout the community to build brand awareness
  • Connect with local key influencers through drops and seeding
  • Complete demo and event reports, communicating consumer feedback and detailed information to our team
  • Generate brand awareness and spread the Back Bay love - represent the brand at all times
  • Maintain product inventory and tracking at demos and events

General Qualifications:
  • Strong relationship building skills; energetic, motivated, outgoing, competitive and embraces the brand
  • Creative, innovative, self-starter
  • Multi-tasker who creatively and effectively solve problems
  • High attention to detail - you are on top of your game and always looking for new opportunities
  • Ability to take direction well and contribute insights and knowledge gained in the field - your opinion matters
  • Enjoy working solo and as part of a team
  • Must have basic knowledge of email and MS Office (Word, Excel, PowerPoint).
  • Must have a smart phone with the ability to take/upload/identify photos; Internet access for email, recapping, and social networking sites
  • Flexibility to travel throughout territory and work days, nights, weekends and/or holidays as needed - schedule will vary weekly
  • Must be able to engage a crowd with your wit and charm. You are a cheerleader for the brand all the time
  • Valid state issued driver's license with clean driving record
  • Ability to manage time and organize activities autonomously
  • Ability to stand and remain mobile for extended periods of time
  • Must be able to work under diverse weather conditions
  • Must be able to lift/ carry a minimum of 25 lbs.

Who We Are: Back Bay Roasters is a fast-growing beverage company based out of Boston, MA. We are shaking up the hipster artisan coffee industry by providing approachable products at affordable price points in packaging that makes sense.